MONTROSE

Retail
Pickering, Canada | Completed 2022

Photographer: Riley Snelling


 
 

“Curating cannabis that delivers a vibe”— was founder Nick Baksh’s concept behind the Montrose brand; and a vision he wanted to emulate in the design of his first store.

Centred on the relaxing ethereal sensations associated to consuming marijuana, the concept was kindled by the study of visual alteration; where colour intensity, geometry and level of detail interplay, creating altered time and sensory perception.

 
 
 
 

Beyond the store’s dim and quiet vestibule, a striking sunset-inspired glass backdrop sets a mellow tone in the store and draws passers-by inside from the street. Anchoring the spatial layout, the translucent panel cleverly frames the dispensary passthrough while its etched surface gives off a hazy atmosphere. In contrast with the intense ombré hue, other elements in the space are quasi-monochrome, discreetly sculpting the space while drawing the eye back to the coloured horizon; from which client’s order are delivered.

Seemingly holographic, the reception desk curves through the store, its reflectiveness as a pathway inviting the clients to connect and discover the Montrose experience. In echo, a modular luminaire follows the same contours, poising the stage while the outer walls are swept by a gentle hue. In addition, small tubular pendants punctuate the space, complementing the overall sense of calm.

Much inspired by artists of the 60’s “Light and space” movement (namely James Turrell and Larry Bell) the design of Montrose’s first store is similarly concerned with perceptual experience stemming from the viewers interaction with the space as an extension of the product.